Client : BBC Worldwide
Status : 2016
This brief is set by BBC worldwide, it were asked to create a new channel targeted toward the 16 - 24 audience. The content of the channel must be inspirational, fun and engaging, something that the target audience would want to talk about or share and feel would add value to their life.
Using the approach of an online channel, this would be more suited for the target audience. Instead of I’m deciding what content would be shown, the audience themselves would decide what they would want to watch, therefore making the audience feel more connected to the channel.
The focus point for the logo design is the letter R, where I’ve turned the R into what looks like a pair of hand holding a tablet.