Client : UCC Coffee - Grand Cafe
Status : March 2016
The brief was set by UCC coffee where it was asked to re brand their current logo as their current design didn’t bring the brand to life as expressively as it could do, the brand itself is part of UCC coffee as they operate as a coffee bean supplier and not a cafe.
What I had in mind was to treat them as an individual supplier instead of a brand for a company. By focusing on the product itself to create a new logo, identity and package for the product, it bring the focus point onto the certification at the same time This can also be achieved by coming up with a way to advertise the positive point of the product.